Quora Ads Overview

Reach an engaged, high-value audience with Quora Ads.

Getting started with Quora Ads is easy and intuitive. First, create a Quora Ads account.

Then, set up a campaign to design and enable your first ad.

Set up a Campaign

Pick Your Objective

Choose an objective that is aligned with your business goals. For example: website conversions, website traffic, brand awareness or app downloads.

Set Your Budget & Schedule

Control and align your spend by setting up daily and lifetime budgets and easily schedule when your campaigns should run.

Tip: Typically, advertisers run a mix of always-on and seasonal campaigns. Leverage the budgeting and scheduling features to manage your different campaigns.

Create an Ad Set

Choose Your Targeting

Quora Ads offers a wide spectrum of targeting options for narrow or broad targeted campaigns. To start, we recommend using Topic Targeting with at least 5 topics. This will give you the best balance of reach and performance.

Set Your Bid

Choose your bid depending on the maximum amount you would like to get charged per click, impression, or conversion. Quora's suggested bid range helps maximize your chances of winning the auction.

Tip: In most cases, bidding towards the upper end of the range or bidding your true value of the conversion will get the best results. Please be sure to install the Quora Pixel to take advantage of optimization features.

Design your Ads

Select An Ad Format

Choose from Quora's selection of native Text, Image, or Promoted Answers ad units to create highly engaging ads that are suited for your campaign. Choose an appropriate CTA for your ad and ensure your landing page is relevant. Ads are typically approved within 24 hours so make sure to check back.

Tip: Utilize UTM tracking for your text and image ad landing page URLs to help gauge the impact of your ad.

Start advertising with Quora today.

Join thousands of businesses who have already started seeing results advertising with Quora.

Quora Ads Overview

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Set up a Campaign

Pick Your Objective

Set Your Budget & Schedule

Create an Ad Set

Choose Your Targeting

Set Your Bid

Design your Ads

Select An Ad Format

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Start advertising with Quora today.

Start advertising with Quora today.