Success Story

Vettery

Making Quora one of their strongest acquisition channels

Top 3

conversion channel

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Vettery Internal Data

On Par

CPCs

Compared to other paid advertising channels

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Vettery Internal Data

About Vettery

Vettery is an online hiring marketplace that is changing the way people hire and get hired.

Their Goal

Acquire employers & employees

Vettery is an online hiring marketplace that uses machine learning and real-time data to match talented job-seekers with inspiring companies. Vettery's acquisition team realized there were conversations on Quora between individuals looking for their next opportunity and those interested in hiring new talent.

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Advertising on Quora has consistently delivered us the high-quality leads we need to make a marketplace like Vettery continue to provide value to candidates and companies.

Jaime Getto

Director of Acquisition and Retention Marketing

Vettery

Their Solution

Ads in the right places

The Vettery team targeted individuals interacting with career-related content in key geographies, particularly large, metropolitan areas. Quora is a magnet for individuals in tech or finance-related fields, a demographic that Vettery focuses on, making it an ideal platform to capture job candidates and hiring managers.

Click on the image to enlarge

Their Creative

Targeting the right audience

Vettery aimed to reach people in certain geographies who engaged with career-related content, especially in large, central cities and their surrounding areas. Geographic-specific language was used in their advertisements in conjunction with location targeting, resulting in timely and relevant messages.

Their Advice

Tap into Quora's audience targeting

Seek out conversations on Quora and use location and topic targeting to attract users to messaging that aligns to their needs.

Their Results

A new key channel

Jaime Getto, Marketing Director at Vettery, was immediately impressed by the volume of high-quality leads generated by their Quora campaigns. Today, Quora is consistently one of Vettery’s top three channels for driving quality conversions, and their CPCs are some of the most competitive in their paid mix.

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Overall, we’re extremely happy with our investment in Quora, and we will continue to depend on the platform to help us reach our aggressive growth goals.