Success Story

DuckDuckGo

Reaching millions with Promoted Answers

17.5M+

Impressions

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Quora Internal Data

9.34%

CTR

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Quora Internal Data

About DuckDuckGo

DuckDuckGo is an Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. With our roots as the search engine that doesn’t track you, we’ve expanded what we do to protect you no matter where the Internet takes you.

Their Goal

Awareness for their search engine

As Internet privacy continues to be an ongoing issue, DuckDuckGo offers tools to help you control your personal information online. DuckDuckGo Search allows you to search the web without being tracked. With more Quorans researching Internet privacy, DuckDuckGo predicted their message and search engine would resonate most with Quora's 300+ million unique monthly visitors.

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We've been really excited about the CTR. I think it just goes to show how engaged the Quora community is. When users are looking for answers already, they're obviously going to be a bit more engaged. We're investing in Quora because our Promoted Answers really seem to resonate with Quora's audience.

Lily Rouff

Social Media Strategist

DuckDuckGo

Their Solution

Join the conversation

DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way.

Click on the image to enlarge

Their Creative

Answers with influence & results

The team found that their answers on Quora conveyed their message with a genuine tone that can be difficult for businesses to achieve on their own website. The authenticity and authority of their answers contributed to their 9.34% CTR.

Their Advice

Join the conversation

DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way.

Their Results

Views in the millions

DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way. DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way.

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Quora has proven to be a valuable channel for us to connect and engage with a broad audience.